Eight generations of winemaking, carefully brought online
In family hands since 1784, Schlossgut Bachtobel is a working estate of historic buildings, woodland, vineyards, and meadows. Eight generations of winemaking, and a constant push for quality, have put Bachtobel wines among the best. I had the pleasure of building their digital presence.
The challenge
Bachtobel is named one of Switzerland’s top 100 wineries by both Vinum and Gault & Millau, and is part of the renowned Mémoire des Vins Suisses. A heritage and a standard like that ask for a website that does them justice:
Speaking to several audiences: Private buyers, restaurateurs, the trade press, and visitors booking tastings or estate hire each come with different needs. The site has to serve them all.
Bridging past and present: The site should make 240 years of family tradition tangible, without feeling like a museum.
Three languages, equal weight: German, French, and English needed to stand side by side, with none treated as an afterthought.
The solution
The site lives up to the estate, in design and structure alike:
Clear information architecture: Winery, Wines, Team, Welcome, and News make up the main sections – visitors find what they came for, from the wine list to estate bookings.
Image-forward layout: Large carousels and calm typography let the estate, the vineyards, and the people speak for themselves.
Built-in ordering: Wines can be bought online or picked up at the estate – a lean integration that doesn't break the feel of the site.
Press section and news: Awards, press mentions, and events such as rare-vintage tastings sit prominently on the site and stay easy to update.
Results and outlook
The website has become the natural first stop for wine lovers, restaurateurs, and visitors – and it carries the estate's own voice: grounded in tradition, focused on quality, never overstated. I stay involved and continue to evolve the site as new content, events, and awards come in.
„The decision to entrust our new website to snø was a stroke of luck. Gregory is not only technically excellent, but also has a keen sense for straightforward aesthetics. He actively thinks along with us, works efficiently, delivers flawless results and puts many a large agency in the shade.“
Johannes Meier – Owner, Schlossgut Bachtobel